What is Guerrilla Marketing?
Guerrilla marketing is the most effective methods of "outside the box" marketing tactics that rely on whits, time and imagination. These tactics are perfect for smaller companies who just don't have the financial resources to out-pay the big dogs in the industry.
The word guerrilla derived from a method of warfare that used smaller, mobile armies who practiced unconventional combat methods to out-whit, and destroy larger opponent forces. It's no surprise that due to its effectiveness, nearly all modern warfare uses guerrilla tactics. The same principal applies to guerrilla marketing.
Anybody has the resources to perform guerrilla marketing tactics, all it takes is time and a little imagination - however best results are often obtained by using skilled online marketing specialists such as Revived Media.
There are no guidelines to guerrilla marketing, there are no rules, and no mercy - whatever you can do to bring in customers/clients works.
To begin, I will cover the simple founding steps to effectively assemble and perform guerrilla marketing tactics. From there, I will outline several specific forms of guerrilla marketing.
Below is a list of only a few guerrilla marketing tactics out there:
I only listed 20, but there are hundreds of other untapped methods. It's not limited to your wallet size, but limited by your imagination and commitment to your company!
The word guerrilla derived from a method of warfare that used smaller, mobile armies who practiced unconventional combat methods to out-whit, and destroy larger opponent forces. It's no surprise that due to its effectiveness, nearly all modern warfare uses guerrilla tactics. The same principal applies to guerrilla marketing.
Anybody has the resources to perform guerrilla marketing tactics, all it takes is time and a little imagination - however best results are often obtained by using skilled online marketing specialists such as Revived Media.
There are no guidelines to guerrilla marketing, there are no rules, and no mercy - whatever you can do to bring in customers/clients works.
To begin, I will cover the simple founding steps to effectively assemble and perform guerrilla marketing tactics. From there, I will outline several specific forms of guerrilla marketing.
- Step 1. Create a marketing plan, start with the objectives of your company and identify who you need to target and by what means. This is the foundation to all marketing practices, identify, visualize - attack.
- Step 2. Identify yourself and your company, what is your message, what is your intent? Part of your identity goes from your image visually such as stationary, business cards, and apparel to your business practices emotionally such as, your focus, patience, flexibility, efficiency and quality.
- Step 3. Set goals and time frames, lay out times you can commit to performing your marketing tactics. Move too slow the impact may be lost, move to quick and the message may come off harsh and desperate.
- Step 4. This step is the actual tactics you intend to implement. There are hundred upon hundreds of tactics to use and choose from, you just need to pick which ones will be the most effective.
Below is a list of only a few guerrilla marketing tactics out there:
- Posters
- Website
- Webinars
- Blogs
- Newsletters
- Post cards
- Flyers
- Guys in costumes
- PPC
- SEO
- Door hangers
- Forums
- Networking
- Myspace/Facebook
- Workshops
- Contests
- E-Books
- Ebay/craigslist
- Goodies
I only listed 20, but there are hundreds of other untapped methods. It's not limited to your wallet size, but limited by your imagination and commitment to your company!
Labels: guerrilla marketing tactics
