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From idea to pouring the foundation

Building a business is virtually identical to building a structure from steel and cement, the principal is the same, spend the most time building a solid foundation and scale from there. Although I'm comparing ideologies to concrete structures you can take the same theory behind it and apply it to creating or renovating your business.

The foundation

Before a building is built, a team of excavators must level the playing field and make sure it is worthy enough to pour the foundation. When you plan on building a company, you need to make sure your in the right area, the right industry and have the resources to continue further successfully. Identify that your idea is worthy of starting and make sure you do your homework and establish the goals of your business. The days of whipping out a fort out of blankets is over, it's time to grow up and make sure your "fort" is worthy to support yourself because if it fails, your financial stability will seize.

Once you level and check the ground to scale upon, you need to lay the foundation, the structure that allows you to scale your company. By making it solid from the start, you can avoid the costly and time consuming aspects of making it stronger, later. A solid foundation consists of a business plan and business operation structure, these will be your blueprints and what you will turn to if you ever get lost during construction. Even if you are not seeking capital, a business plan is essential no matter what you are going into. Your BP will outline the structure and operations within your business,it helps you set your goals, stay focused and achieve them. Another part of the foundation is establishing your company (LLC, S-Corp, C-Corp, ect).

Scaling up

Once the cement is poured and dry, you can begin scaling your company and with a solid foundation, the sky is the limit. The more you grow the more successful you can become.

Start with a company image, the overall look of your building, appear professional and able to provide quality service to your customers. Appearance is everything in business, do you want to look like your operating from the ghettos of the Bronx or downtown Manhattan?

Create a website, no matter what your business entails, a website is no longer a luxury but absolutely crucial to appear as a solid and established business. A website allows you to have your building not only where your put it, but at every home in the world. This will open a whole new realm of customers. Like your building, you need a professional website, one that has be designed and developed by a qualified firm to capture the image of your company. Even if you can locate a budget web developer, much like a budget contractor you will have poor quality and it will almost never be done on time.

Continue Scaling

The process of scaling is never complete, or it never should be. If you continue to dedicate yourself into your business, this process will never stop but continue to grow and expand as your revenue does. Begin to market heavily and hire a team to manage your online marketing practices as well.

Before you know it, you will be the only building in the city to see the sunrise and sunset everyday.

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